4
Technical textile consultancy · since 2001

You can choose better if you are aware of the possibilities

4-OPTIONS helps you to understand the possibilities of textile in every aspect of your product and production process. Connecting technology & creativity.

Discover the 4 options Play company intro
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How we are organized

Four options,
one textile partner

Custom made textile concepts, practical sourcing manuals, education for your team and connections with the right suppliers. Four ways to work together — choose one, or combine them.

01

Studio

A creative and artistic office established in the Netherlands since 2001, operating at an international level. Technical textile consultancy, connecting technology & creativity.

View more 02

Sourcing

Personalized and innovative textile sourcing for companies specialized in technical textiles related products.

View more 03

Education

A programme based on our experience within the international textile, fashion and design industry, combined with expertise in trend forecasting and market study.

View more 04

Connecting

Personalised business match-making, creating new collaborative partnerships between the textile industry and innovation teams in health, fashion, travel and design.

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Company introduction presentation

Meet the studio

Our company introduction presentation gives you a better impression of our studio and our team — and of the projects we have been working on and the clients we are still working with.

Play video · 4:19
Anne-Marie van Hoof speaking at a seminar
Anne-Marie van HoofCreative director · 4-OPTIONS
About

Anne-Marie van Hoof is 4-OPTIONS

With a background in the fashion business I learned what trend and creativity can add to a product, then I discovered on the technical side of product development what material and functionality entail. This has triggered my passion for technical textiles in which the raw material and functionality determine the design process.

I am a targeted, ambitious, entrepreneurial textile expert who connects technology with creativity. My passionate attitude towards my work makes no challenge too crazy — the more complex and unusual the application, the better.

By teaching at universities abroad, I have become fascinated by the innovative power of young designers; the connection with these designers of the future gives me a clear view of future textile solutions. I am a regular speaker at seminars, sharing my knowledge of the technical textile market.

2001Studio founded
25Years of projects in Europe & Asia
4Options to work together

Connecting technology & creativityTeamwork & co-creation · a flexible network of international creatives

01 · Studio

Studio

TrendConceptDesignStyling

We develop customized trend presentations to inspire and inform management, design, marketing/communication and sales. Our core business is to accompany the client during the entire development and design process.

Anne-Marie van Hoof — creative director — is surrounded by a team of highly qualified freelancers with international experience: specialists in trend analysis, brand identity, fabric research, textile development, pattern design, product design, fashion illustration, photo styling and web design.

  • Technical textile consulting, connecting technology & creativity
  • Personalized fabric trend forecasting on colour, pattern, texture, finishing, weight and composition
  • Brand identities focussing on segmentation, product range, qualities, price level, customers and competition
  • Textile design focussing on technical aspects as binding, weaving/knitting effects and visual effects
  • Pattern design — checks, stripes, jacquards and prints, including colour harmonies
  • Development of collections with input on mood, colour, quality and product design
  • Personalized product worksheets, including technical drawings with details
  • Full marketing toolkits: presentations, handouts and presentation manuals

There is no big picture when parts are missingQuote 4-OPTIONS

What we offer

Up-to-date market information, personalized consultancy, confidentiality, long term relationships

Studio portfolio

Selected work

Trend publications, seminars, textile concepts, brand identities, pattern design and styling — a selection from 25 years of studio work.

02 · Sourcing

Sourcing

ServiceLibraryWorkshop

Personalized and innovative textile sourcing for companies specialized in technical textiles related products. With the sourcing service we offer seasonal & future material solutions to inspire and inform management, production and design.

  • Forward looking vision of technical textiles, identification of innovation in the functional product market
  • Implementation of future & seasonal material solutions for different end uses
  • Fabric research for construction, appearance and performance
  • Material solutions with real swatches, illustrations, pictures and detailed text
  • Technical specification sheets: composition, construction, price, texture, weight, MOQ
  • Full marketing toolkits: presentations, handouts and presentation manuals

Materials are the basis of everythingQuote 4-OPTIONS

4-OPTIONS textile library

Library

Over the years 4-OPTIONS has created a textile library full of ready-to-order technical textile solutions available for production, prototypes of innovative swatches and material experiments for inspiration.

Workshop

Dive into our textile library. The studio organizes workshops in small groups of maximum 5 persons. Together we work on solutions focused on your textile requests or challenges, using the 4-OPTIONS textile innovation model — in a playful way all technical, creative and practical requirements are addressed.

Your benefit? The right textile choices and true competitive advantage.

Publications
IFAI / Specialty Fabrics Review · 04-2019

The demand for sustainable credentials on advanced textiles

Read article ↗
Sport Fachhandel

The real value of products

IFAI / Specialty Fabrics Review · 08-2017

Hybrid technology: a new approach to design and production

Read article ↗
What we offer

Efficient processes, up to date information, innovative solutions, creative opportunities; to be informed

03 · Education

Education

We strongly believe that companies need to invest in knowledge. Our programme combines education theory with personalized, interactive workshops — for companies, organisations, universities and specific events. The concrete outcome is a plan for improvement.

Eye on fashion

From trend to a brand

Translating fashion trends into products: history of fashion, trend forecasting, fabric development, apparel design, visual merchandising and brand identity.

Eye on innovation

From inspiration to innovation

Innovative textiles for health, fashion, travel and design: history of technical textiles, trend research, material development, product design, marketing tools and brand strategy.

Eye on awareness

From linear to circular

The real value of textiles related to product design: creating awareness, trend research, material development, product design, consumers attitude and recycling opportunities.

Information is not knowledge, the only source of knowledge is experienceAlbert Einstein

What we offer

This vision and passion for our profession and care for your organization will result in actual optimization of your education, trend forecasting and product design

04 · Connecting

Connecting

Match-makingClientsCreativesNetwork-event

With 25 years in the textile market, 4-OPTIONS built a strong database of successful, reliable textile companies and original, efficient design offices. With our ‘personalised business match-making’ we create new possibilities for collaborative partnerships between the textile industry and innovation teams and product developers in health, fashion, travel and design.

Development is nothing more than bringing all the elements together, connecting content & people

4-OPTIONS clients

Initial orientation meetings identify your textile problems and support needs. The studio then provides a personalised solution and supports the implementation — always working closely with your internal staff.

Companies & creatives

We promote the collections of textile companies, textile creatives and upcoming talents. Your textile or material can be added to our library and introduced to our clients in workshops, concepts and sourcing manuals.

Network-event

Regular interactive workshops in small groups of max. 5 persons, diving into the 4-OPTIONS library. 4-OPTIONS is also involved in organizing textile fairs and events.

New materials demand new methods, and new methods fling a challenge to old convention

Our expertise

Your success is in our benefit

For 25 years 4-OPTIONS has been working on technical textile projects for clients in Europe and Asia. For us the starting point of innovation for technical design products is textile — essential for the identity of your brand as well as the functionality of your product. Want to speak with one of our clients? We will gladly arrange it.

adidasMaterial DistrictShellEurostarBasil
Selection of 4-OPTIONS clients and partners

Due to confidentiality agreements, we cannot disclose our full client list.

Teamwork & co-creation

Get in touch

We work with you as a partner — an extension of your own business, able to plan, manufacture and deliver in line with your needs, saving you time and money. We are happy to answer your questions.

Mail Anne-Marie

annemarie@4-options.nl